All of my friends and acquaintances know that my favorite beer is PBR. Some of them get it, some of them don't, and a few come to understand after they have had a few. This is not to say that you wont see me with a Bud Light or some other beer in my hand, but if I have a choice, its probably going to be PBR.
Pabst has been my preference for the last seven or eight years. Why only seven years? Because even by the beer company's own observation, around 2002 was the start of a big comeback for PBR. They credit this comeback to a new generation of beer drinkers who saw the product's scarcity, lack of advertising and price as something to make their own. Now, I am sure there are some of you crusty white beard fans of the brew that have been drinking it since you were 15 and never stopped. But around 2007 is when I started noticing it's availability...more mainstream establishments serving it, events offering it, and grocery stores carrying it. It used to be hard to find in bottles up until a few years ago, but now, they are easy to find... though for some reason, I think PBR taste better in a 24 ounce can. Hell, you can even buy it in a light beer version if you can find it.
I think it will be interesting to see however, if the same qualities that appealed to the brands loyal drinkers, are somewhat lost in the beers growing popularity. It may not be seen as the anti-establishment beer with the nostalgic logo and red white and blue can. Great taste alone may not cut it if a 23 year olds Dad orders the same beer he is drinking. The next generation may have to switch to Hamm's.
Anyway, PBR is still gaining popularity, and even if it wasn't, I would still drink it where I could find it, because it is amazing beer and hell.....it's been around since 1844, they must know what they are doing!
1. Pabst was established in 1844.
2. Pabst "best select larger" won a gold medal in 1876, the first of many it would earn in it's 150 year life span.
3. In 1882, after winning many US and international competitions, Pabst began hand tying silk blue ribbon around every bottle of beer it sold, identifying it as the first place winner. After patrons began asking for "the beer with the blue ribbon", the company added it to the name later, making it Pabst Blue ribbon.
4. During prohibition, PBR switched to making cheese. When prohibition ended, they sold their cheese interests to Kraft cheese, and started brewing again.
5. Pabst was among the first beers offered in a can.
6. In the 1890's, one of PBR's biggest rivals was Schlitz.
7. In 2010, Pabst was acquired by the Metropoulos family.
See You out there,
* All facts taken from the official PBR website.